https://www.mingsletter.com/healthcare daily 0.75 2025-12-30 https://www.mingsletter.com/healthcare/palm-oil-in-food-good-or-not monthly 0.5 2025-12-30 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/2fa36271-eba8-468a-a529-6198b602971d/palm+tree.jpg Healthcare - Why people again using Palm Oil in food? - Recently I noticed lots of food brands now highlight “palm-oil free” on their packaging, while on social media, people often criticize well-known brands for using palm oil to reduce production costs. So, why do people avoid palm oil, and how can we choose healthier oils for our bodies? https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/579bc601-ea4e-4593-b25b-0894db044e99/bird+palm+seeds.png Healthcare - Why people again using Palm Oil in food? - Why do people avoid Palm Oil? Palm oil is one of the most widely used vegetable oils in the world — found in everything from cookies and chocolate to shampoo and lipstick. However, it has become a controversial ingredient for several reasons related to environmental impact, health, and ethics. https://www.mingsletter.com/healthcare/women-intimate-care-from-shame-to-acceptance monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/0be43fcf-864c-472d-8ac2-b983916b35db/3.png Healthcare - Feeling ashamed about intimate care - Please think: Whatever it is, the way you tell your story online can make all the difference. What’s the first thing you do when you wake up? ’Go to the bathroom, wash your face, brush your teeth, do your skincare routine, eat breakfast...’ So, why not include intimate care as part of this everyday ritual? ☀️ https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/d6f6868c-d763-411f-9996-8bb3b43382a8/4.png Healthcare - Feeling ashamed about intimate care - “I love myself, no matter when.” From shame to self-acceptance, still a long journey ahead... But the market needs us—to bring bold insights and innovations that educate, empower, and drive meaningful change in women’s health. Let’s shape the future of care, together! https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/b8b787e1-f024-433f-937c-aa5206736fbe/2.png Healthcare - Feeling ashamed about intimate care - The 18-35yo women living in a life experience the changes of social identities. (students, independents, workers, wife, moms, etc.) They might have the symptoms such as dysbiosis-related issues, e.g. recurrent infections, candidiasis, bacterial vaginosis, discomfort, etc. Many still don’t seek for medical help due to lack of related knowledge, fear or time constraints… https://www.mingsletter.com/healthcare/silverhaireconomics-r5cyj monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/11889e57-6185-46fa-adb9-b70343e8c58a/classylady_cn_1584428103_2266669672275787961_21655952609.jpg Healthcare - Silver hair era in China In 2024, China experienced a population decline for the third consecutive year, continuing a trend that began in 2022, which marked China’s first population decrease in 61 years. This decline is attributed to several factors, including a low birth rate and an aging population. By 2050, it is estimated that nearly one-third of China’s population will be over the age of 60, leading to significant economic and social transformations. https://www.mingsletter.com/fragrance daily 0.75 2025-06-15 https://www.mingsletter.com/fragrance/global-fragrance-trends-2025 monthly 0.5 2025-06-15 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/10eed1ee-4655-4a48-8c78-ed8468703490/8.png Fragrance - Global fragrance trends 2025 - Le Labo - Thé Matcha 26 (205€ / 50ml, 295€ / 100ml) The Matcha tea accord is infused with a creamy fig note, grounded by sweet vetiver and textured cedarwoods, and enhanced by an alluring bitter orange. Introverted and deep by nature, THÉ MATCHA 26 is a skin fragrance, intended for the wearer and those (enough / TO REMOVE) lucky enough to be close enough. It embodies nobility and tranquility. This memory-rich scent reminds us of that solitude we love so much and all the familiar objects we cherish. Social media KOL content: https://www.youtube.com/watch?v=hQlKjo-Q0-o Official website of product page: https://www.lelabofragrances.com/fr/fr/th-matcha-26 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/b38ca54c-8ab3-4b3f-9775-6fba56e1f3f1/6.png Fragrance - Global fragrance trends 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/6962a3d7-fc11-4d1b-b3f9-4a57bf144fd2/9.jpg Fragrance - Global fragrance trends 2025 - Juliette has a gun - NOT A PERFUME (105€ / 50ml, 210€ / 100ml) Not a Perfume is a fragrance composed of a single ingredient: Cetalox. Usually relegated to a supporting role in formulas, it plays the leading role here. The result is minimalist, elegant, and pure. Unique. One of the advantages of its formula is that it contains no allergens. Naturality • 25% of upcycled ingredients • 93,4% biodegradable • 90% natural origin Social media KOL content: https://www.tiktok.com/@scentswithnaz/video/ https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/37fa285c-27f5-426b-a3ad-cff6dae4f728/7.png Fragrance - Global fragrance trends 2025 - Kayali - Vanilla 28 Eau de Parfum (95€ / 50ml, 190€ / 100ml) A feast for the senses, VANILLA 28 is a masterpiece of nuance and refinement. Creamy jasmine blends with rich notes of Madagascar vanilla to bring out the sweetness of Brazilian tonka bean. Notes of musk, amber, patchouli, and brown sugar come together in perfect balance to form the subtle base of this beautiful woody scent. Product page on Sephora: https://www.sephora.fr/p/kayali-vanilla-28 https://www.mingsletter.com/fragrance/do-you-know-these-stars- monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/a5993f2a-d380-4e9b-89e5-7af222e14a9f/fra+1.png Fragrance - Do you know these stars? - Fragonard Pricing: Middle class (€30-€40) Target Audience: Women aged 20 to 60 years old who love the classic French perfumery and respect traditional craftsmanship. Unique Selling Point: High quality French historical artisanal perfume with affordable price. Main category: perfume, candles, fragrance sticks Founded: Grasse, France (1926) so called ‘Perfume Town’ Selling channels: Brand online and offline stores. Have a perfume museum in Paris especially attracting tourists and perfume lovers, providing the class to make their own perfume. Star products: Flowers based perfumes and diffusers. e.g. Étoile, Fleur d’Oranger, Fleur de Citronnier (2025 limited annual perfume). Differentiation: Storytelling historical brand, partially sales driven by tourism, showroom museum located near Opéra, Paris. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/bcf9fcce-8952-44c6-b561-3626c8b0e07e/ver.jpg Fragrance - Do you know these stars? - Versatile Pricing: Niche luxury (€40-€67) Target Audience: Women, men and LGBT group, aged 25 to 40, seeking unique fragrance. Unique Selling Point: Inspired by Parisian culture, offering scents based on elements from pastry (café, caramel, butter, milk creams). Roll-on fragrance bottle, easy to use and carry around. Main category: fragrance, candles, body care Founded: Paris, France (2021) Selling channels: Brand online store, oh my cream, etc. Star products: Perfume extracts e.g. Croissant Café Differentiation: Unique format of roll-on, visualized images with the creative product names and smells. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/2e4230df-0c17-420f-8bbb-8803ed3d3b5d/dy+1.png Fragrance - Do you know these stars? - Diptyque Pricing: high-end luxury (€60-€150+) Target Audience: Urban men or women aged 25-45 years old, luxury consumers and art lovers, fragrance enthusiasts Unique Selling Point: Complex and sophisticated scents, iconic and high-end design Main category: candles Founded: Paris, France (1961) Selling channels: Brand online store, offline department stores (e.g.Printemps, Galeries Lafayette) Star product: Scented candles. e.g. Figuier. Differentiation: Decoration functions more than usability, the representative brand for high-quality life. https://www.mingsletter.com/fragrance/home-fragrance-market monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/3ff36c6d-3334-40e8-9523-823425b7d0e4/1.png Fragrance - Home fragrance market in France - French Home Fragrance Market Trends and Highlights: The France home fragrance market is experiencing significant growth and is expected to continue expanding in the coming years. In 2023, the market generatedrevenue of USD 655.2 million and is projected to reach USD 1,173.6 million by 2030, growing at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2030. [1] Over the span of 7 years from 2023 to 2030, the market is projected to grow by approximately 80%, nearly doubling in size. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/9fbc8a04-d373-460e-8e68-e285f0037473/3.png Fragrance - Home fragrance market in France - Market Segmentation: Scented Candles, Sprays, Essential Oils, Incense Sticks[1] Among these, sprays were the largest segment in 2023, with a revenue share of 34.51% [1] Candles remain the dominant product category in the home fragrance market, accounting for 63% of sales in 2022. Sculptural and artistically designed candles are particularly popular.[2] https://www.mingsletter.com/digital-new daily 0.75 2025-10-29 https://www.mingsletter.com/digital-new/rednotetiktok monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/f9222f22-1a83-4e97-b285-ace556c9ab28/xiaohongshu.jpg Digital - RedNote - The Replacement for TikTok? - RedNote User Profiles The platform has over 200 million monthly active users, with a strong Gen Z and Millennial demographic. The majority of its users are young, urban, and tech-savvy, primarily interested in lifestyle - fashion, beauty, travel, fitness, and lifestyle content. With a highly engaged community, RedNote has become a hub for product recommendations, content creation, and influencer collaborations, making it a powerhouse for brands looking to reach a younger audience. For the young generate, its becomes a Google, where you can find all the practical topics. https://www.mingsletter.com/skincare daily 0.75 2025-12-31 https://www.mingsletter.com/skincare/functional-layering-skincare-ingredient-riven-brands monthly 0.5 2025-12-31 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/5995edc7-eaa5-429e-b0f0-b0d648c4588f/Screenshot+2025-12-30+at+17.55.21.png Skincare - Functional Layering Skincare - Building on its skincare expertise, Typology expanded into color cosmetics. Around 2024/2025, launching color products such as foundations and lipsticks, further reinforcing its positioning at the intersection of skincare performance and natural, understated beauty. Website: https://www.typology.com/ https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/f933e7b1-6f88-4d6a-9a80-6fc36148a447/Screenshot+2025-12-30+at+18.03.09.png Skincare - Functional Layering Skincare - Since in 2016, The Ordinary revolutionized the beauty industry by making active ingredients accessible, understandable, and affordable. Its minimalist packaging and straightforward naming system empowered consumers to build their own skincare routines through layering. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/3076398b-a647-4f80-8c51-35250c4ca46d/Screenshot+2025-12-30+at+18.19.18.png Skincare - Functional Layering Skincare - Its value proposition which also makes it being competitive: high-quality ingredients at reasonable prices, even sourced from the same suppliers as premium brands. Rather than selling aspiration, Aroma-Zone sells rational beauty — where consumers feel smart, informed, and in control. Website: https://www.aroma-zone.com/ https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/547700fc-d64b-46d9-a86a-28324644817d/Screenshot+2025-12-30+at+18.20.46.png Skincare - Functional Layering Skincare - Rooted in 1999 and founded in France, Aroma-Zone began as a DIY ingredient brand, sharing skincare recipes online, positioning as a pioneer in aromatherapy for consumers passionate about formulation and natural actives. Today, it has successfully transitioned into a mainstream skincare powerhouse, with physical stores in Paris and across France. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/a3c8dea5-5955-49dd-8416-0367e6de02c6/Screenshot+2025-12-30+at+17.53.06.png Skincare - Functional Layering Skincare - In Q4 2025, The Ordinary continues to expand beyond facial skincare - Lip Care. This shows that even pioneers must continuously innovate to stay relevant in this niche but competitive market. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/733dec4a-7ae3-4a49-bc1b-dc294c49e5f6/Screenshot+2025-12-30+at+17.54.16.png Skincare - Functional Layering Skincare - Founded in 2019, Typology builds as 100% digital-first strategy and stands out for its artistic direction. One of its key strengths lies in its online skin diagnostic tool through the official website, which guides users with personalized skin assessment and recommends products tailored to their specific needs. https://www.mingsletter.com/skincare/beauty-box-key-players monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/bd1d31fe-dd4f-45e7-9d5f-d64fb01fcc31/1-blissm.png Skincare - Monthly beauty box key players - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/ec558370-bc7d-4193-9929-efd927ac904e/2-mylittle+box+ming.jpg Skincare - Monthly beauty box key players - The picture is from Ming’s personal social media account - RED (Little Red Book) as a so called skincare expert and product lover among friends :) Sharing the Sep 2024 beauty box of My Little Box, with a seasonal theme ‘La Rentrée‘ back to school. Link: https://www.mylittlebox.fr Country of Origin: France (by My Little Paris, part of aufeminin/TF1 group) Price: €19.90/month (includes beauty + lifestyle accessories) Differentiation: Mix of beauty products, fashion accessories, and lifestyle items; strong focus on surprise and storytelling Target Audience: Women aged 20–35 who enjoy niche brands, lifestyle inspiration Branding: Artistic, stylish, each box follows a seasonal or thematic story, for example JO 2024, back to school, summer vibes Sustainability: Reusable packaging (fabric bags, boxes); promotes creative reuse and mindful gifting https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/8f95a402-e713-4f69-a3da-4e7a4a5f5217/3-prix+mylittlebox.png Skincare - Monthly beauty box key players - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/48df7a04-f866-40d7-8f5c-a4587175bb6b/4-lf.png Skincare - Monthly beauty box key players - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mingsletter.com/skincare/p70pwwoa1fka1to9wlurqqvn5muqfp monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/8ea530cd-1b27-47b3-b8e3-78ba7d8d8fa8/3.png Skincare - Unilever shuts down ‘REN’ clean skincare - Unilever acquired REN back in 2015, with the hope of capitalizing on the ‘clean beauty trend’ . In 2023, REN’s revenue hit £1.2 billion, but a dip in profits, fueled by leadership changes and a restructuring of its product line that the brand could no longer thrive in the ever-evolving skincare landscape. This, combined with tough market competition and shifting consumer preferences, ultimately led to Unilever's decision to shut down REN’s operations. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/e0c4e5ff-3f62-443f-9103-67d7a533d50a/1.png Skincare - Unilever shuts down ‘REN’ clean skincare https://www.mingsletter.com/cosmetics daily 0.75 2025-05-30 https://www.mingsletter.com/cosmetics/sephora-is-having-hard-time-in-china monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/a638879c-0903-47a3-af4d-8bbaebbd3fe5/2.jpg Cosmetics - Sephora is having hard time in China - Since 2020, a wave of new beauty concept stores and specialty retailers—such as Harmay (话梅), The Colorist (调色师) —they have disrupted the market. These emerging players prioritize experiential retail, offering: Smaller product formats for trial and convenience Trendy and immersive in-store environments Creative promotional activities https://www.mingsletter.com/cosmetics/fenty-beauty-is-threaten-by-rare-beauty monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/8acceb1c-8d0f-44c9-a9cc-3a434f7d5712/4.jpg Cosmetics - Fenty Beauty is threaten by Rare Beauty? - Meanwhile, Rare Beauty, a competing brand owned by equally popular singer and actress Selena Gomez, emerged during the pandemic with a strong focus on the mental health of the younger generation. ❤️‍ When Selena Gomez founded Rare Beauty, it wasn’t just about creating makeup — it was about creating connection, confidence, and compassion. Diagnosed with lupus, an autoimmune disease, Selena experienced moments where she couldn’t even open a mascara tube or apply products with precision due to pain and joint stiffness in her hands. This deeply personal experience inspired the design of Rare Beauty’s packaging: soft, rounded, and easy-to-grip components — especially the signature ball-shaped caps that make products easier to open and use, even for those with limited mobility or hand dexterity. Selena regularly shares her makeup routine on social media platforms on TikTok in west, on RED in China. Even Rare Beauty isn’t enter Chinese market yet, but the trends already there. https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/34c5cfb8-a1e5-47b8-90ce-217b83eff302/1.jpeg Cosmetics - Fenty Beauty is threaten by Rare Beauty? - Rihanna, as the founder of Fenty Beauty, has garnered significant recognition for her music among the millennial generation and Gen-Z in China over the past 15 years. Additionally, the brand's notable emphasis on racial and LGBT inclusivity in the United States has sparked a makeup trend. Launched in September 2017, Fenty Beauty made an immediate global impact with its inclusive approach to beauty, debuting with an unprecedented 40 shades of foundation, now expanded to over 50 — setting a new industry standard for diversity. The brand’s hero products included: Pro Filt’r Soft Matte Longwear Foundation Killawatt Freestyle Highlighter ✨ Gloss Bomb Universal Lip Luminizer These three products helped establish Fenty Beauty’s reputation for performance, universal appeal, and bold marketing. Rihanna’s hands-on involvement and her bold stance on representation transformed the brand into more than just a celebrity label — it became a cultural movement. https://www.mingsletter.com/contact daily 0.75 2025-05-13 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/1b692ea2-212b-4cc6-b695-c882c9c0e594/IMG_1926+2.JPG https://www.mingsletter.com/home daily 1.0 2025-09-11 https://images.squarespace-cdn.com/content/v1/6771664f1dab7528695e4e8c/1b692ea2-212b-4cc6-b695-c882c9c0e594/IMG_1926+2.JPG