Feeling ashamed about intimate care
The 18-35yo women living in a life experience the changes of social identities. (students, independents, workers, wife, moms, etc.)
They might have the symptoms such as dysbiosis-related issues, e.g. recurrent infections, candidiasis, bacterial vaginosis, discomfort, etc.
Many still don’t seek for medical help due to lack of related knowledge, fear or time constraints…
They are bothered by all these side feelings, but why still ‘doing nothing to fix it’? 👀
Consumer challenges - Delayed Treatment or Being Non-treaters
Fear of doctors (shamed, avoid diseases to be revealed)
No time or patience for complex treatment (RDV, test, prescriptions)
Not disturbed enough (enduring the discomforts, avoid HCPs)
Consumer emotional needs:
Being shameless on intimate care, to normalize it in daily life
Taking care of themselves easily and with autonomy
Being the experts of their own body, take back the control
In summarize, should provide the Simplified Treatment (Prolonged Prevention & Maintenance), which is the source of growth and something really bring benefits for the consumers. 💪
Please think:
Whatever it is, the way you tell your story online can make all the difference.
What’s the first thing you do when you wake up?
’Go to the bathroom, wash your face, brush your teeth, do your skincare routine, eat breakfast...’
So, why not include intimate care as part of this everyday ritual? ☀️
In this way, I truly believe that intimate care should be just as normal and effortless as skincare, with a daily concept with self-autonomy. And intimate area which basically a sensitive skin, where need to be taken care of!
💬 “I love myself, no matter when.”
From shame to self-acceptance, still a long journey ahead... 👀
But the market needs us—to bring bold insights and innovations that educate, empower, and drive meaningful change in women’s health.
Let’s shape the future of care, together! 💗
