Do you know these stars? 🌟

Don’t tell me you’re fragrance lovers if you don’t know these brands … ! Here I am sharing star players I believe in the market.

I will list the analysis regarding the - pricing, target audience, unique selling points, main category, founding time, selling channels and start products within the category. Let’s check them out 👀

Versatile

Pricing: Niche luxury  (€40-€67)

Target Audience: Women, men and LGBT group, aged 25 to 40, seeking unique fragrance.

Unique Selling Point: Inspired by Parisian culture, offering scents based on elements from  pastry (café, caramel, butter, milk creams). Roll-on fragrance bottle, easy to use and carry around.

Main category: fragrance, candles, body care

Founded:  Paris, France (2021)

Selling channels: Brand online store, oh my cream, etc.

Star products: Perfume extracts e.g. Croissant Café

Differentiation: Unique format of roll-on, visualized images with the creative product names and smells.

Fragonard

Pricing: Middle class (€30-€40)

Target Audience: Women aged 20 to 60 years old who love the classic French perfumery and respect traditional craftsmanship.

Unique Selling Point: High quality French historical artisanal perfume with affordable price.

Main category: perfume, candles, fragrance sticks

Founded: Grasse, France (1926) so called ‘Perfume Town’

Selling channels: Brand online and offline stores. Have a perfume museum in Paris especially attracting tourists and perfume lovers, providing the class to make their own perfume.

Star products: Flowers based perfumes and diffusers. e.g. Étoile, Fleur d’Oranger, Fleur de Citronnier (2025 limited annual perfume).

Differentiation: Storytelling historical brand, partially sales driven by tourism, showroom museum located near Opéra, Paris.

Diptyque

Pricing: high-end luxury (€60-€150+)

Target Audience: Urban men or women aged 25-45 years old, luxury consumers and art lovers, fragrance enthusiasts

Unique Selling Point: Complex and sophisticated scents, iconic and high-end design

Main category: candles

Founded: Paris, France (1961)

Selling channels: Brand online store, offline department stores (e.g.Printemps, Galeries Lafayette)

Star product: Scented candles. e.g. Figuier.

Differentiation: Decoration functions more than usability, the representative brand for high-quality life.